“Ek Bharat Sanskriti Sangam” campaign has been launched to celebrate cultural diversity and art forms in India. The essence of this campaign is to encourage participants to recognise and embrace other cultures and thus in the process of doing it, instilling the spirit of “Ek Bharat Shreshtha Bharat”. This is a unique opportunity for participants to display their talent in art forms such as Dance, Singing, Photography and Painting, Sculpting/Sketching. This would enhance the recognition and identification of different cultures with people and thus promote accumulation and unity among them.
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Ek Bharat Sanskriti Sangam: Theme
The theme of ‘Ek Bharat Sanskriti Sangam’ is “The beauty of the world lies in differences, not in similarities” which implies that the world is full of differences and that is what makes it more beautiful place to live in. It is the heterogeneity and uniqieness of the world cultures which makes the world grow amidst diversity and generate a process of give and take among cultures to represent.
By recognizing and honoring the unique qualities and backgrounds of individuals, communities, and cultures, we foster an environment of acceptance and respect. It is through this embrace of dissimilarity that we can cultivate a global society that values inclusivity, empathy, and the shared human experience. This philosophy promotes the notion that by appreciating and learning from our differences, we can build stronger connections and a more harmonious world.
Guidelines for Ek Bharat Sanskriti Sangam:
- Ek Bharat Sanskriti Sangam” is a 3-month campaign divided into 3 phases commencing on 29th July, 2023 and concluding on Ekta Diwas i.e., 31st October, 2023.
- Campaign is open to Indian citizens. Participants must be between the age group of 18 to 30 years.
- The participants must register themselves online for participation. For registration CLICK HERE
- Participation is invited in following categories:
- Dancing (Traditional, Regional, Classical, Folk etc. of the selected State/UT)
- Singing (Traditional, Classical, Regional, Folk etc. of the selected State/UT)
- Painting/Sketching/Sculpting (Monuments, Culture, Festivals, Places, Traditional art forms etc. of the selected State/UT). Please note that digital painting is not permitted.
- Photography (Monuments, Culture, Festivals, Places etc. of selected State/UT)
- Participants can select any State or UT (except their home State/UT) for their performance. The performances should relate with the State/UT which has been selected.
- Participants are required to post their act/performance/work on their Social Media pages viz. Instagram, Facebook, YouTube, and Twitter (“Social Media”) only.
- Guidelines for posting content on social media:
(1) Photography: - There shall be only one photograph, entries with reels not to be considered eligible.
- The pictures should have proper captions reflecting the message participant wants to convey. It should align with theme of Ek Bharat Sanskriti Sangam (“EBSS”)
- (2) Singing:
- It should be in video format showing the participant singing, not just audio Participant shall introduce himself/ herself as well as EBSS before beginning of the performance.
- The video shall be at least 2 minutes long with proper instrumental/ background music
- (3) Painting/ Sculpting/ Sketching:
- Participant shall post at least two photographs – one of their art and another while drawing it or may post approx. 1 minute long clips/ videos while doing the activity. The posts shall have caption reflecting the message participant wants to convey
- (4) Dancing:
- Participant shall introduce himself/ herself as well as EBSS before beginning the performance.
- Video shall be of minimum 2 minutes at length.
- Participants are required to use the following hashtags in their posts as per the respective categories:
Main Hashtag: #EkBharatShreshthaBharat and #EkBharatSanskritiSangam
Category-Specific Hashtags: - Dancing: #NrityaSangamUtsav
- Singing: #SwarSangamUtsav
- Painting/Sketching/Sculpting: #ChitraSanskritiSangamUtsav
- Photography: #ChhaviSrijanUtsav
- These hashtags should be included in the captions or descriptions of the participants’ posts to ensure proper categorization and identification within the campaign.
- For more details CLICK HERE
How to participate in Ek Bharat Sanskriti Sangam?
- Step 1: Choose a Category for your performance. Refer Detailed Guidelines below to know about the Categories.
- Step 2: Select any State or UT for your performance except your home State/UT. Your performance shall relate with the State/UT you have selected.
- Step 3: Record your performance and post it on any of your social media pages viz. Instagram, Facebook, YouTube, and Twitter. Make your post public.
- Step 4: Use Main Hashtags (#EkBharatShreshthaBharat and #EkBharatSanskritiSangam) and Category Specific Hashtags for your post. Refer Detailed Guidelines below.
- Step 5 (For New Users): Register yourself on Ek Bharat Sanskriti Sangam Campaign Page (Here). On registration, User-ID and Password will be sent to your E-mail ID.
- Step 6: Login to Ek Bharat Sanskriti Sangam Page (Here) and submit the link of your Instagram/Facebook/YouTube/Twitter Post only.
- Step 7: Get as many likes on your social media post. Your post will also be displayed on “Performance Gallery” (Here). Get people to vote for you on Performance Gallery.
- Step 8: At the end of Phase, upload a screenshot of your social media post (showing the number of likes received), in the “Like Scorecard” tab of your login page. Please also mention the number of likes received. Deadline for uploading Phase-3 Screenshot is 15.00 hrs. (i.e., 3 PM), 16th October.
Timeline for Ek Bharat Sanskiriti Sangam:
| Start Date | 29th July, 2023 |
| Phase–I Submission Window | 29th July – 21st August, 2023 |
| Phase-II Submission Window | 22nd August – 19th September, 2023 |
| Phase-III Submission Window | 20th September – 16th October, 2023 |
| Campaign Winner Announcement | 21st October (Tentative) |
| Grand Ceremony on Ekta Diwas | 31st October, 2023 |
Rewards/ Prizes for Ek Bharat Sanskriti Sangam:
A. Monthly/Phase-wise Winners & Runners-up
- Cash Prize of Rs. 20,000/- and Rs. 10,000/- for the Winners and Runners-up in each category
- Medallions and Certificates
- Opportunity to have an offline/online interactive session with senior bureaucrats at Ministry of Education, Shastri Bhawan, New Delhi to reflect on performances, experience, diversity etc.
- Display of performances on EBSB Website under Winner’s Hall of Fame and endorsement on EBSB social media pages providing national recognition
B. Campaign Winners/Runners-up
- Cash Prize of Rs. 75,000/- and Rs. 50,000/- each for the Winners and Runners-up in each category
- Trophies and Certificates
- Opportunity to perform or display exhibitions live at the Grand Ceremony on Ekta Diwas Day i.e. 31st October . (The event would have a national coverage)
- Opportunity to meet with the Hon’ble Minister of Education or Hon’ble Minister of State Education at the felicitation ceremony
- Display of performances on Ek Bharat Sanskriti Sangam Website under Winner’s Hall of Fame and endorsement on Ek Bharat Sanskriti Sangam social media pages providing national recognition.
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